About Livi Lu Lane

Breast change is one of the many natural bodily changes a woman will experience throughout her life. Even though breast change is normal, it can make you feel uncomfortable and self-conscious.

We get it because we've been through it too and are intimately familiar with the struggle and design solutions to support women through this experience. 

The Search for Postpartum Confidence: the Origin of Livi Lu Lane

After three pregnancies and years of nursing, my house was full, my heart was full, but my bra was….. not. 

Even before kids I never would have classified myself as large chested, but I felt great in my clothes and I always found bras that made me feel good. After kids? Nothing worked. The cup size I was used to wearing left a big gap between my skin and my bra. And if I wore the cup size that actually fit, I felt like I had no shape in my clothes.

I was frustrated, annoyed and depressed. Nothing fit. Not my bras, not my shirts, not my dresses. Nothing. So, I made an appointment with a plastic surgeon to discuss breast augmentation. He took a tremendous amount of time going over all my questions and concerns, but ultimately I couldn’t go through with it. The elective surgery seemed too drastic, too permanent and it was way too expensive. 

I committed myself to positive thinking. I told myself to be proud of my body. It grew three humans and kept each one fed. And, yes. It’s way cool my body did that, but I couldn't shake it. Why couldn't I feel proud of my body and confident in a tank top??

I was fed up. I felt like my only option was to get a boob job or suck it up and live with my ill-fitting bras and clothes that didn't make me feel good. There had to be another way. 

That's why I started Livi Lu Lane: to give women another option and empower them to easily create the shape they want regardless of their breast size or shape.

I hated the way I felt, and my dream for this company - for this brand - is to keep other women from feeling that same way. I want women who put on this bra to feel great and then forget about it. I want them to get dressed and move on with their day with renewed confidence - ready to take on whatever challenge lies in front of them.

- Erin